Have you ever wondered if certain social media post times are better than others?
According to experts who track this kind of data, the following “rule-of-thumb” social media post timing guidelines for the top four social media platforms should provide the best community engagement rates. Of course, the times provided here are very general, so it doesn’t hurt to do your own experimenting to see when your social media community is most awake, interested and engaged in what you have to tell them.
Another key tracking tip is to classify all your social media posts into types. Much like many companies do with their blog posts. Then overlay your tracking data and you’ll see whether one type of post is more popular than another.
Best Posting Times: 1:00 pm – 4:00 pm
The peak time is Wednesday at 3:00 pm
Worst Posting Times: 8:00 pm – 8:00 am
Try to avoid posting after 4:00 pm and over the weekend
Best Posting Times: 7:00 am – 9:00 am and 5:00 pm -6:00 pm
Traffic grows before and after business hours, and peak days are Tuesday through Thursday
Worst Posting Times: 10:00 pm – 6:00 am
Traffic fades between 9:00 am – 12:00 pm and 1:00 pm – 5:00 pm
Try to avoid posting on Mondays and Fridays
Best Posting Times: 1:00 pm – 3:00 pm
Traffic increases after 11:00 am, and peak days are Monday through Thursday
Worst Posting Times: 8:00-9:00 am
Try to avoid posting after 3:00 pm or on Fridays
Best Posting Times: 9:00 am – 11:00 am
Traffic grows after 9:00 am and the peak time is during working hours
Worst Posting Times: 6:00 pm – 8:00 am
Traffic fades after 5:00 pm
Avoid posting in the evenings.
If you would like more information on how to track social media analytics or guidance on posting etiquette, give your friends at Reach3 Marketing a jingle at 253.314.5432 or send us an online contact form.