Email Marketing is one of today’s most effective tools for driving traffic to a landing page or website, engaging customers in product promotions, or just building brand awareness.
Like many marketing mediums, mass emails have undergone quite an evolution over the years. Companies such as Campaigner, iContact, Constant Contact, MailChimp, and MailJet, as well as many others, found favor in the marketplace by providing graphical templates for dressing up the send, giving companies email marketing tips and ideas, and tracking analytics for recipient engagement. Virtually overnight, any company had the power to conveniently send a professionally branded mass email to a list of contacts and determine ROI.
However, as email addresses became more and more publicly accessible and personal in-boxes became clogged with unwanted messages, the business of email marketing was forced to evolve and mature. To minimize spammers, mass email providers took on a professional watchdog role, creating algorithms for monitoring (and ultimately abolishing) those subscribers who didn’t play by the permission-based rules. A new genre of IT support also emerged to handle the intricacy of effectively managing sensitive spam filters. A system that continues to evolve, but has never been mastered.
Today, despite noble efforts to comply, many innocent senders of eNewsletters, permission-based product promotions, and friendly updates still find themselves trapped behind the spam filter gate. While there is no guaranteed art to gaining passage 100% of the time, companies who enlist email marketing as a regular form of communication have learned they must avoid the inevitable triggers.
How to sail through the spam filters!
In this spirit, we thought it would be helpful to link our clients and friends to a recent article published by Direct Marketing News sharing the latest dos and don’ts on avoiding common mistakes most spam filters won’t let by. The article also shares a handy cross-reference chart created by MailJet indicating key trigger words which will likely flag the spam filter. We’ve attached this list at the end of this article for you to keep as a reference document.
Need more email marketing tips and advice?
All told, like many other forms of marketing, email marketing has grown to require a set of usage parameters companies need to follow to get the best results. If you are unsure what these parameters are, want a professional source for email marketing tips, or need further guidance on how to create a resonating, ROI-packed email marketing program, Reach3 Marketing offers expert email marketing strategy and fulfillment services. For more information, reach out to us using our handy inquiry form, or feel free to call us directly at 253.314.5432. We’d love to help you execute the most successful email marketing program possible to keep you in front of your important customers and introduce you to new ones.