Search engine marketing or pay-per-click advertising on search engines is a great way to get to the top of a search engine results page (SERP) when people are searching for products and services that your business provides. If you’re a florist in Tacoma, Washington then you want to show up when someone searches for “flowers in Tacoma,” or “roses delivery Tacoma Wa.”
You should always be concerned with how well your companies website is ranking organically for such terms but optimizing your site can take time and that time means a potential loss in revenue. If you’re not showing up for your main search terms then you are not an option for consumers looking to buy what you offer. If you feel that your “reach” or audience attention is at risk then a multi-tiered strategy which includes a PPC variable will be a wise choice.
We understand that diving into a Google Adwords campaign is time intensive and can be very overwhelming with all of the intricacies that go into creating a great campaign that produces optimal results. If you would like help with getting a PPC campaign going, fill out our quick inquiry form or call us at 253.314.5432.